Convention, visitors bureau adopts logo
Design intended to stamp image, boost marketing
Six months ago, it was born. About two months later, it named its first director, Beda Johnson. And now, the Columbia County Convention and Visitors Bureau has its first public image, a new logo.
The bureau's executive board unanimously approved a logo at its monthly meeting Wednesday morning at Savannah Rapids Pavilion. The design, which is a derivative of the county's sailboat logo, features trees and a sun peeking out above a cloud, atop the bureau's nameplate.
"It's going to launch our image, all our marketing efforts. All of our future advertising, Web site and visitors guide will use this as a springboard," Johnson said.
Johnson has said the emblem is intended to promote the county's vast recreational opportunities and resources.
Board members approved three logo color schemes for specific purposes: a four-color design in blue, black, gold and green on a white background for pamphlets and publications; a two-color design in blue and black on white for apparel and similar applications; and a black and white version for letterheads.
In April, graphic artist Todd Beasley provided the bureau five options and board members selected elements of two renderings to create the approved design.
The board tabled the logo adoption in June after requesting additional tweaks to the design.
At last month's board meeting, Columbia County Commissioner Tommy Mercer asked members why they needed a brand distinct from the county's logo.
Barry Davis, the chairman of the CVB board, said Wednesday that most convention and visitors bureaus have their own logo to create a distinct identity.