A model family
Four-year-old Hunter Holley is no stranger to being the poster child of a company. As a matter of fact, involved in ads is something that runs in the family.
Hunter Holley, 4, sits with his mother, Lori, at their Evans home. Hunter and his mother are the cover models for Castleberry's Web site.
Photo by Quandra Collins
When Hunter was 1 year old, he starred in his first car dealership commercial in Alabama with his grandfather. Three years later, Hunter's face is on a major food company's Web site.
"I'm eating beef stew," said Hunter, an Evans resident, with excitement about his most recent ad. "It was yummy!"
In May, Castleberry/Snow's Brands Inc. launched its newly designed Web site featuring Hunter seated at a table and eating a bowl of the company's beef stew with his mother, Lori, by his side. Although Hunter's parents say he was perfect for the job because of his animated personality, the ad also has a connection to Hunter's family. Hunter's dad, Butch Holley, said it was his great-grandfather, George Ernest Andrews, of Augusta, who designed Castleberry's logo with the big red spoon that pairs with the company name.
"I grew up doing a lot of ads," Mr. Holley said. "We started laughing when he (Hunter) was a year old. We said, 'OK, here we go again, another group of the Holley boys being in advertisements.'"
The Holleys say Hunter has gotten a good bit of exposure from the most recent Castleberry's ad.
"Most of the people that we've shown it to can't believe Hunter is on there," Mrs. Holley said. "Everyone just comments on how good he looks."
She said she and Hunter were picked to be the Web site's cover models with the help of a former co-worker who is now the marketing manager for Castleberry's. At the time, the company was looking for a child model.
Holley said her son completed the photo shoot like a pro.
"They told him what they wanted him to do and he did it,'' she said. "He was very good at following directions."
Mr. and Mrs. Holley say they are not interested in trying to get their son into a career of modeling or acting. Hunter, however, said he didn't mind the royalty check that came with his most recent ad - a check that he said allowed him to purchase a Buzz Lightyear spaceship.
To see Hunter and Mrs. Holley's picture, visit www.castleberrys.com.