school senior athletes can apply for the Scholar Athlete Milk Mustache of the Year scholarship awards for their chance to win a $7,500 scholarship and a starring role in a special milk mustache ad that will run in an issue of USA Today. The award, which is sponsored by the 'got milk?'/Milk Mustache campaign and USA Today, has awarded more than $1 million over the past seven years to 150 of the nation's most outstanding teens.
Winners will be selected based on four criteria: academic performance, athletic excellence, leadership skills and community service. All applicants will be required to describe in 75 words or less how drinking milk has been a regular part of their training regimens and their lives. All entries must be received on or before March 5, 2004. Finalists will be named by June of 2004.
Applicants can log onto www.whymilk.com to fill out and submit their applications and read official rules.
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