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Chain Reaction rolling to new Evans location

Posted: August 1, 2012 - 12:06am
Phil and Eileen Cohen, the owners of Chain Reaction Bicycles, are moving their shop to the old Jump City location on Evans-to-Locks Road.  Photo by Jim Blaylock
Photo by Jim Blaylock
Phil and Eileen Cohen, the owners of Chain Reaction Bicycles, are moving their shop to the old Jump City location on Evans-to-Locks Road.

Phil Cohen might have hit a few bumps on the road to moving his bike shop to Evans, but he’s not letting it discourage him.
“We’re probably a month behind schedule,” said the owner of Chain Reaction Bicycles. “At this point, I’ve given up on getting frustrated.

“I told somebody jokingly the other day … ‘Hopefully, we’ll be in there by Christmas.’ ”

In reality, Cohen said he expects the move to take place just as school starts back after summer break.

Making sure the new location has gotten the proper permitting and necessary inspections led to the holdup, he said.

Cohen is planning a back-to-school and moving sale in early August at the store’s current location on Roberts Road in Martinez. He hopes to have a soft opening for the new location later in August, followed by a grand opening in September at the new store at 4407 Evans-to-Locks Road.

While the move is bittersweet, Cohen said he has run out of room to comfortably accomplish his business goals.

Chain Reaction has been next to Abilene Baptist Church for 21 years. The new building, which formerly housed Jump City, has 1,000 more square feet than his current 4,000 and a second floor.

“The space is physically bigger, but the way it’s configured makes it more usable and functional,” Cohen said. “Effectively, we’re going to end up having about twice the showroom area than we do here, and we’re going to have twice the service area.”

Cohen is in the process of choosing the right color scheme for the store, which will undergo a total renovation. The new sign recently went up in front.

“Now that the signage is up, it’s amazing,” he said of the increased visibility. “Those signs are pretty powerful.”

Cohen said he’ll plan an event in which customers and friends ride three miles from the old store to the new store. It will give them a chance to check out the new place, he said.

“This is a one-shot deal for me,” he said. “This is my last move. If I own the business, it will always be in this location.”

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