It gets to the point the usual becomes rare.
Thanks to Ben Cohen and Jerry Greenfield, plain vanilla is an exotic flavor in ice cream. A few people try for a new look and before you know it, it’s the norm. The rest of us are left behind, our nondescript looks making us stand out like pink paisley golf pants at a funeral.
There’s just too much variety. For example, 50 years ago, there were two men’s hairstyles. To get the desired look, you had only a few choices, Brylcreem, Lucky Tiger, Sure-Lay or, the new cutting-edge product, Vitalis.